GM ad agencies await Akerson's ax: Consolidation aims to save $2 billion over 5 years

摘要

DETROIT - General Motors CEO Dan Akerson often talks about his desire to reduce cost and complexity. The latest example: GM is chopping the number of its global marketing agencies from more than 100 to just a handful. GM projects that the consolidation will save $2 billion over the next five years, a company spokesman said last week, confirming a figure that GM executives earlier had cited for Wall Street analysts.