Dealers sell to surprised smart phone shoppers

摘要

Jerry Draga quickly realized the sales power of smart phones. Draga, general manager of Jack Matia Honda in Elyria, Ohio, said he sold vehicles to the first six people who used a new service on the dealership's Web site. The service lets shoppers download detailed vehicle information to their mobile phones by clicking an icon. The downloads generate text messages to the dealership that include the precious mobile phone numbers of the shoppers. Salespeople followed up quickly with phone calls to get the shoppers in for test drives.