Hummer, Saab play up differences, then find themselves out on a limb: Can a shift of beaten-down brands into Cadillac orbit ease their pain? A tough road ahead

摘要

They're two auto brands with military heritages, but that kind of toughness may not be enough to survive under General Motors Corp. It has been almost 20 years since GM acquired half of Saab Automobile AB in 1990. It snapped up the rest of Saab in 2000, a year after GM acquired Hummer. Today, both brands face an uncertain future in the GM family. Hummer, the brand GM acquired from AM General after the vehicle rose to fame during the Gulf War, is under "strategic review." That will probably result in selling Hummer. Meanwhile, Saab, which can trace its heritage to Swedish jets, continues to search for a lucrative niche.