McConaughey will invite viewers to meet the MKC: Lincoln determined not to repeat mistakes made with MKZ

摘要

DETROIT - In the 2011 movie The Lincoln Lawyer, actor Matthew McConaughey portrayed a sleazy lawyer who worked out of the back seat of a Lincoln Town Car. Now, the Oscar-winning actor is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover. Lincoln has signed a multiyear advertising endorsement contract with McConaughey that will begin in September with a series of spots promoting the 2015 MKC, Lincoln's new entrant in the fast-growing luxury compact crossover segment.