Iberia's appetite for quality AV

摘要

The headwinds of economic uncertainty notwithstanding, 2023 bodes well for the industry in Iberia. In many sectors post-pandemic recovery was faster than expected with companies "thirsty" to communicate, according to Luis Carmo of Christie distributor, Total AV which is very optimistic for the immediate future. Christie's local manager Marcos Fernandez says the current climate is one of "frank optimism." This is noticeable in rental and staging which was "practically at a standstill during the pandemic, but now especially dynamic." RGB laser technology is in demand "due to the enormous visual impact that these offer to events, especially in mapping projections." Spanish signage vendor Nsign.TV has several projects under development and major licence deployments in the field. Jeroen Helms, Peerless AV's EMEA sales director heraLds "new projects in the pipeline and new ideas created every day"; while GeneLec's Miguel Dominguez espies increasing possibilities in the residential market around its Smart IP series. "If the general economy doesn't shrink too much we will continue installing AV product," he says.