Chevy courts 'girls' on social media

摘要

Boosting Chevrolet Malibu sales was deemed a top priority for Atlanta-area Chevy dealers when their regional marketing group set its priorities for 2013. But the marketing association, which represents 37 local Chevy dealerships, had reached a "saturation point" with its TV spots, says Greg Cole, president of the group. So it chose to start its first substantial social media marketing program: a Facebook page geared toward women.