When the music fades - Shrinking audiences for 'Idol' and 'The Voice' pose test for Ford and Kia

摘要

The season finales of Fox's "American Idol" and NBC's "The Voice" each drew more than 10 million viewers last month. That's good news and bad news for Ford and Kia, whose brands have been inter-twined with the programs through elaborate sponsorship deals that include vehicles given as prizes to the top performers.