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VW looks inward to solve U.S. sales puzzle - Dealers: A German CEO might give VWoA a stronger voice in Wolfsburg

机译:大众希望向内解决美国的销售难题-经销商:德国首席执行官可能会在沃尔夫斯堡向大众发出更强有力的声音

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摘要

Volkswagen AG's German executives readily admit they are a bit baffled by America, where, despite decades of exertion, Volkswagen's namesake VW brand still doesn't rank as a marquee marque. So why would the automaker choose a German native and Wolfsburg veteran, Michael Horn, as the new CEO of Volkswagen Group of America, to succeed Jonathan Browning, 54, who is leaving at the end of the year?
机译:大众汽车公司(Volkswagen AG)的德国高管立即承认,他们对美国有些困惑,尽管在美国工作了数十年,但大众汽车的同名大众品牌仍不算是跑马灯品牌。那么,为什么汽车制造商会选择一位德国人和沃尔夫斯堡资深人士迈克尔·霍恩(Michael Horn)担任大众汽车集团(Volkswagen Group of America)的新首席执行官,以接替现年54岁的乔纳森·布朗宁(Jonathan Browning)于年底辞职?

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