With Atlas, Ford trades Marlboro Man for gizmos: Features aim to improve utility, fuel economy

摘要

DETROIT - Auto show concept vehicles are sort of like presidential inaugural addresses: They outline a broad, shining vision of the future, but they're short on the details of how that vision will be executed. Such is the case with the Ford Atlas Concept pickup unveiled at the Detroit auto show. The Atlas Concept shows how the industry's leading pickup brand views the future: He who has the most futuristic gizmos wins, provided those gizmos enhance the utility, practicality and economy of America's favorite tool on four wheels.