High-end fashion inspires Nissan: Maxima gets material used in exotic cars

摘要

NASHVILLE - Nissan wanted some European fashion to move its American-made Maxima sedan further upscale for 2016. It turned to Alcantara S.p.A., the Italian producer of material - also called Alcantara - used in high-end apparel and automotive seating, to give the Maxima SR sport package the look of some exotic European sport coupes. The move took Nissan into unfamiliar waters, says Vishnu Jayamohan, Nissan North America's head of advanced strategy and product planner on the Maxima.