SANTA BARBARA, Calif. - Lincoln aims to reinvent itself as a brand attuned to the needs of 21st-century luxury customers. And for those customers, smaller is often better. The 2015 MKC is Lincoln's first compact crossover, giving the brand an entry in the luxury market's hottest segment. Lincoln's management team believes most MKC customers will be conquests from other brands. For Lincoln dealers long starved for product, the MKC can't come soon enough.
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