Inside 'mission impossible': A DMS change - How store succeeded in sign-or-switch situation

摘要

For auto dealers, switching dealer management system software is like a heart transplant. So Rachel Bachrodt, operating manager of Lou Bachrodt Chevrolet in Rockford, Ill., faced an excruciating decision in late October. That's when the dealership's longtime DMS vendor, Reynolds and Reynolds, gave her an ultimatum: sign a long-term contract or lose service in 60 days. DMS software handles all the crucial operations of a dealership, from accounting and reporting to finance, inventory and service. Outraged by the deadline, she decided to switch vendors and hire ADP Dealer Services for the Chevrolet store and a sister Buick-GMC store nearby on the same Reynolds contract. Her decision launched intense software training, lots of staff overtime and relentless deadlines to get the new software installed and operating.