C-SUITE TWEETS: For executives, a chance to serve the brand and show their human side

摘要

The Twittersphere is probably the last thing on the mind of new-General Motors CEO Mary Barra. But she's officially in the Twitter big leagues now, a place where only a few C-suite auto executives are comfortable. Barra's newfound superstar status ensures that her every tweet will catch the attention of journalists, analysts and consumers the world over, opening up avenues for scrutiny that executives never felt before the Twitter age.