Record-breaking unit sales boost profit, but are exclusivity and technology leadership at risk? Porsche POWERS FORWARD

摘要

Whether you're talking vehicle sales, revenue or profits, Porsche is booming. Strong global demand has Volkswagen Group's sports car brand on course to top its goal of 200,000 annual vehicle sales this year or next - well ahead of its 2018 deadline. But the sales surge has some industry watchers worried that Porsche's parent is placing too much emphasis on volume. That could rob the brand of its exclusivity and increase the danger of quality problems.