Dodge Durango ads starring Ron Burgundy look like a hit: It's risky, but the movie tie-in cuts marketing costs

摘要

DETROIT - A series of 70 new-Dodge Durango spots featuring comedian Will Ferrell as fictional anchorman Ron Burgundy turns traditional automotive advertising on its ear. The commercials, which debuted Oct. 5, tout the Durango's features - but the pitchman is a clueless 1970s-era newscaster. Burgundy explores the 2014 Durango's major and minor attributes, such as a glove box "comfortable enough to hold two turkey sandwiches or 70 packs of gum."