VIRAL MANIA: Marketers are rushing into online video - but are they breaking through?

摘要

LOS ANGELES - Chrysler-Fiat marketing chief Olivier Francois hopes he has this summer's pop-music hit in his back pocket, the thumping soundtrack to a Fiat 500 commercial that has evolved into a full-length, party-themed video for a song with "Fiat" in its title. "If it works, we will have written a page in the marketing books," with Su- per Bowl-sized exposure on YouTube, Francois said in an interview at the Automotive News Marketing Seminar in Los Angeles.