Lincoln targets fastest-growing segments - One gap: Small premium sedan

摘要

As Lincoln tries to reinvent itself, Ford Motor Co.'s struggling luxury brand will target only the fastest-growing luxury segments in which it can competitively and profitably field entries, the company said. There are "high-volume segments that are growing fast" that "we're not playing in today," Matt VanDyke, Lincoln's global head of marketing, sales and service, told an investor conference.