JLR aiming high with SVO unit: Automaker set to play in high stakes performance variant market

摘要

Jaguar Land Rover is joining its high-end competitors in the lucrative performance and luxury derivative business. Launched last summer, JLR's Special Vehicle Operations unit has developed three vehicles. The latest is the $111,400 Range Rover Sport SVR - priced about $30,000 more than the base supercharged V-8 model. Pricing includes shipping. To date, about 1,600 have been ordered globally. SVO was created because customers asked Jaguar Land Rover to "take some of the vehicles further in a specific direction," said Stuart Adlard, senior vehicle engineering manager for SVO.