Palmer's challenge: Build global volume at Aston - Crossover, female buyers are keys to CEO's plan for growth

Diana T. Kurylko

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Palmer's challenge: Build global volume at Aston - Crossover, female buyers are keys to CEO's plan for growth

机译：帕尔默面临的挑战：在阿斯顿-Crossover建立全球销量，女性买家是CEO增长计划的关键

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Charlotte, an affluent Californian in her late 30s, is the new target buyer for British luxury brand Aston Martin. Charlotte wants a people- and cargo-hauling crossover - not the low-slung sports cars Aston makes today. And a crossover she'll get, says Aston CEO Andy Palmer. A five-door crossover, a lineup of redesigned sports cars and a new sedan are part of Aston's plan to boost global volume.

机译：30多岁的加利福尼亚富人夏洛特（Charlotte）是英国奢侈品牌阿斯顿·马丁（Aston Martin）的新目标买家。夏洛特想要一个载人和载货的跨界车，而不是阿斯顿今天生产的低矮跑车。阿斯顿首席执行官安迪·帕尔默（Andy Palmer）说，她将获得一个跨界汽车。五门跨界车，重新设计的跑车阵容和新轿车是阿斯顿扩大全球销量计划的一部分。

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《Automotive news》 |2015年第6671期|共3页
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Diana T. Kurylko;
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1. Palmer's challenge: Build global volume at Aston - Crossover, female buyers are keys to CEO's plan for growth [J] . Diana T. Kurylko Automotive news . 2015,第6671期

机译：帕尔默面临的挑战：在阿斯顿-Crossover建立全球销量，女性买家是CEO增长计划的关键
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7. Gertler, Len. Habitat and Land. Human Settlement Issues 1. Vancouver: University of British Columbia Press, 1978, Pp. xi, 42. Tables, illustrations Seidler, Harry. Planning and Building Down Under. Human Settlement Issues 2. Vancouver: University of British Columbia Press, 1978. Pp. x, 37. Illustrations Anthony, Harry Antoniades. The Challenge of Squatter Settlements, with Special Reference to the Cities of Latin America. Human Settlement Issues 3. Vancouver: University of British Columbia Press, 1979. Pp. xi, 76. Tables, figures, illustrations Lichfield, Nathaniel. Settlement Planning and Development: A Strategy for Land Policy. Human Settlement Issues 4. Vancouver: University of British Columbia Press, 1980. Pp. 52. Figures, illustrations Robinson, Ira M. Canadian Urban Growth Trends: Implications for a National Settlement Policy. Human Settlement Issues 5. Vancouver: University of British Columbia Press, 1981. Pp. xvii, 154. Tables, figures, illustrations Jacobs, Peter. Environmental Strategy and Action: The Challenge of the World Conservation Strategy. Human Settlement Issues 6. Vancouver: University of British Columbia Press, 1981. Pp. xviii, 99. Maps, illustrations [O] . McGahan, Peter 1983

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Palmer's challenge: Build global volume at Aston - Crossover, female buyers are keys to CEO's plan for growth

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