Lexus ponders drop-top options: Brand debates whether to seek prestige or chase rivals for volume

摘要

As the only convertible in its lineup approaches the end of its life cycle, Lexus is looking ahead to another critical step in the balancing act it's undertaking: trying to appeal to younger buyers while keeping its core customers. At last month's Los Angeles Auto Show, Lexus showed a roadster concept it called LF-G2. The car was designed to appeal to "traditional luxury buyers" and an "exquisitely styled buyer group of younger folks," said Jeff Bracken, Lexus Division general manager.