首页>
外文期刊>Automotive news
>Bean counter Donner reshaped GM in the 1960s: Sales, profits were huge; but critics say reorganization laid groundwork for cookie-cutter cars
【24h】
Bean counter Donner reshaped GM in the 1960s: Sales, profits were huge; but critics say reorganization laid groundwork for cookie-cutter cars
In Honolulu, General Motors CEO Frederic Donner was down in the dumps. Astonishing news had broken as he and Bunkie Knudsen started around the world to inspect GM plants in March 1966. Private investigators hired by the company had been tailing Ralph Nader, and the crusading young author had blown the whistle. GM was in a fix.
展开▼