首页> 外文期刊>Automotive news >Bean counter Donner reshaped GM in the 1960s: Sales, profits were huge; but critics say reorganization laid groundwork for cookie-cutter cars
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Bean counter Donner reshaped GM in the 1960s: Sales, profits were huge; but critics say reorganization laid groundwork for cookie-cutter cars

机译:Bean柜台Donner在1960年代重塑了通用汽车:销售,利润丰厚;但批评人士说,重组为切饼车奠定了基础

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摘要

In Honolulu, General Motors CEO Frederic Donner was down in the dumps. Astonishing news had broken as he and Bunkie Knudsen started around the world to inspect GM plants in March 1966. Private investigators hired by the company had been tailing Ralph Nader, and the crusading young author had blown the whistle. GM was in a fix.
机译:在火奴鲁鲁,通用汽车公司首席执行官弗雷德里克·唐纳(Frederic Donner)陷入困境。 1966年3月,当他和邦克·努德森(Bunkie Knudsen)开始在世界各地检查转基因植物时,令人震惊的消息破灭了。该公司聘请的私人调查员一直在追捕拉尔夫·纳德(Ralph Nader),而这位十字军东征的年轻作家则吹响了哨子。通用汽车已经修复。

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