Panel: To innovate, look outside your firm

摘要

Safety and green technologies will require vast amounts of auto innovation, but companies will have to work together to create products that can ensure their viability. "If the consumer wants green and you don't deliver it, you're in a competitive disadvantage," Harold Kri-van, president of the consulting firm Sawgrass Solutions LLC, said last week as part of a panel on innovation at the Automotive News World Congress. "Innovate or die."