Chevy to launch Traverse ads during Olympics

摘要

Chevrolet plans to launch its new Traverse crossover in a TV commercial during the summer Olympic Games in August. The commercial, which is being created, likely will be 30 seconds. Chevrolet's marketing plan for the Traverse bucks tradition. Typically, an automaker waits until it has about 10,000 to 15,000 vehicles on dealership lots before advertising it, said Don Butler, executive director of Chevrolet truck marketing.