Web classified ad firms renew marketing to dealers, buyers

摘要

Online publishers of vehicle classified ads are rolling out new campaigns aimed at attracting users and persuading dealers to shift ad spending from newspapers. Third-party classified companies, led by AutdTrader.com and Cars.com, make money by charging for listings and generating sales leads for dealerships. More than two-thirds of new-vehicle buyers use the Internet in their searches, according to J.D. Power and Associates.