Tech puzzle: Just what features do drivers want? Carmakers' challenge is to understand, not ask

摘要

A J.D. Power study caused a buzz by saying that many drivers aren't using the new technologies that automakers are investing billions in. Power's first Driver Interactive Vehicle Experience Report, released in August, said at least 20 percent of new-vehicle owners never use 16 of the 33 technology features it measured. But some automakers view that as a positive.