Cadillac wants its new vehicles to earn prices: The plan: Start below rivals and grow as cachet builds

摘要

Cadillac's decision to price the soon-to-launch CT6 sedan well below competing vehicles says a lot about the cutthroat state of the market for big luxury sedans, brand boss Johan de Nysschen says. But it may say more about Cadillac's broader strategy to compete in the upper tier of luxury. In recent years, Cadillac dealers have chafed over what they viewed as wishful pricing. Sticker prices often have been at or near eye level with the Germans, as was the case with the ATS sedan in 2012 and the CTS sedan in 2013.