Team, We've worked toward this release date for well over a year, and soon we'll experience a full product launch. Of all the stretches, the home stretch can be the hardest, so I want to share some learnings from past launches to help you stay motivated through the next phase. We can do this! First, and most important: 1 need everyone to set impossible expectations of success. You might be anticipating extra equity, huge salary increases, significant press coverage, or Product Hunt glory. You might think the one-liner you use on acquaintances and journalists and investors is puffed-up enough: "By creating a mobile-app-controlled kitty litter scooper, we're helping humans have better relationships with their cats." But you should go bigger. Every product can claim to make people's lives better; if you want to stand out, you must link your app to a real, immense global crisis. Try this: "Women spend more time caring for pets than men. By designing an app that controls an automated kitty litter scooper, we are freeing up women to focus on their communities and set their own agendas. WiskrSkups is critical feminist infrastructure." Can you link your product to mitigating climate change? Improving education? Smoking cessation? Panda habitat preservation? 1 can, in 30 different ways. That's why I'm your boss.
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