Activating Digital Channels: Why SDOs Need to Continually Evolve Their Content Delivery Models

摘要

When we profile the individuals, committees, and user groups that consume standards content, we see a wide array of preferences. When we expand the conversation to include training and certification programs, the profiling becomes even more diverse. This analysis begs the question "why have the content delivery options not evolved at the same pace?" There are several answers/reasons which range from lack of technology, limited outsourcing options, strained internal resources, and the tendency to follow distribution models that are known and common. So, where does the challenge lie? Is it with the SDOs who curate and package the content or is it the need to focus on the preferences of those consuming content?