CARRYING IT FORWARD

摘要

There is no debate when Lorenzo Lasater says cattle ranching is in his blood.The family ranch and L Bar brand, established by his great-grandfather, dates back to the 1870s with roots in both Texas and Mexico.Since 1892, the brand has raised various breeds of cattle, including Hereford, Shorthorn, Jersey and Brahman. In 1937, they shifted the sole focus on developing Beefmaster genetics.