Editorial introduction to the special issue: Social customer journey - behavioural and social implications of a digitally disruptive environment

摘要

This editorial provides an overview of this Special Issue of Technological Forecasting Social Change on "Social Customer Journey - Behavioural and Social Implications of a Digitally Disruptive Environment", bringing together insights from the papers accepted for inclusion in this special issue. Fifteen articles on a variety of topics relevant to this special issue have been accepted for publication. These articles examine the behavioural and social implications of a digitally disruptive environment from a variety of theoretical, contextual and methodological perspectives.