Consumers are increasingly taking a proactive approach to support their holistic health and wellness. Recent changes in lifestyle, such as lower activity and higher stress levels, have advanced this mindset. In fact, 57 of European consumers are aware of the need to lead a healthy lifestyle due to COVID-191. There is also a growing awareness of how weight can affect overall wellness. Research finds 42 of European consumers are trying to lose weight, and 34 say they will engage in more physical activity as a result of COVID-191. This self-awareness is becoming increasing prevalent around the world too, with 75 of consumers in the U.S., Brazil, China, Germany, India and Mexico reporting that "not being overweight" is an area of focus2.
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