The organisational factors that enable digital asset management (DAM) teams to respond to immediate needs while simultaneously preparing to meet future goals are often external to the DAM team itself, for example: organisational values regarding the balance between immediate needs andlong-term organisational objectives; the extent to which leadership has empowered the DAM team; and actionable stakeholder input in furtherance of organisational goals. This paper examines how such factors have allowed the DAM team at Cricket Media Holdings #8212; a small transnational educationcompany with a weak matrix organisation and a controlling project management office #8212; to pursue its leadership#8217;s vision of advancing education worldwide. Where the company#8217;s execution of individual projects or initiatives has deviated from best practices, the paper providesan objective evaluation of remediation and outcomes.
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