A new jasmine-type aromatic rice called ARoma 22 has been released by the Arkansas Agricultural Experiment Station amid rising U.S. demand for aromatic rice.. ARoma 22 offers increased aromatics and color consistency over its predecessor and includes qualities looked for by consumers of imported Asian aromatic rice, sensory tests show.According to the U.S. Department of Agriculture’s Economic Research Service, a sharp increase in imported rice over the past few years from Asia has been driven by jasmine-type rice from Thailand.
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