The digital transformation of companies involves a set of substantial changes in all areas of the organization. This study analyses the influence of digital transformation on talent management processes. In an effort to determine whether companies make different investments in each, we analyse talent management by separating the var-iables that attract and retain talent. The sample under study is made up of 314 Spanish companies who are currently undergoing the process of digital transformation. Company data were obtained through a questionnaire answered by managers of these organizations. The statistical technique used to test the model assumptions was a structural equation model. The results obtained lead us to accept the model hypotheses. The organizational changes brought about by digital transformation are thus seen to influence talent management and to attract and retain talent.
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