机译:CEOs' search for alignment: the impact of strategic orientations on an extended adoption of Software-as-a-Service in SMEs
NORDAKADEMIE Univ Appl Sci, Chair Mkt & E Commerce, Kollner Chaussee 11, D-25337 Elmshorn, Germany;
Witten Herdecke Univ, Chair Corp Entrepreneurship & Digitisat Family Bu, Witten, Germany;
HQLabs GmbH, Hamburg, GermanyHamburg Univ Technol, Inst Innovat Mkt, Hamburg, Germany;
Software-as-a-Service; Innovation adoption; Strategic IT alignment; Ambidexterity;