SAN ANTONIO-We knew EVs were going to be hard on their tires.But what if it's worse than the industry expected?Like,significantly worse.Because according to the 2023 J.D.Power OE Tire Customer Satisfaction survey results,that may be the case.EV owners-upon purchasing their vehicle-say they expect to get about 40,000 miles of life out of the OE tires.The reality,it turns out,is starkly different.Consumers are getting just 13,000 miles before needing to purchase a replacement set.”Customers put a third of importance on tires’performance and wear,”Ashley Edgar,J.D.Power senior director of automotive supplier benchmarking and alternative mobility,said during the first day of the Smithers Traction Summit in San Antonio.”...Customers are expecting to get longer life out of their tires,but they are having to replace them three times sooner than expected.”And that,she added,could have significant impact for the replacement decisions and,ultimately,brand loyalty.The reasons for the rapid wear of EV tire tread is well known across the industry.Heavier vehicles,increased torque and regenerative braking add up to brand new challenges for tire makers,one they're working franticly to solve,especially on the materials science and compounding sides.
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