AHDB has both direct and indirect benefits for dairying

摘要

This spring will mark my third year as an AHDB Dairy Sector Council member. Much has changed since I started, and coronavirus has also shaped the experience, with a dramatically reduced programme of on-farm events and many meetings conducted via Teams.AHDB has also had a turbulent time. The Defra-mandated Request for Views delivered a lukewarm response and highlighted the need for better communication with levy payers, and a more agile and accountable organisation. This was followed by ballots from the horticulture and potato sectors, which resulted in their operations being wound down.