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Toyota's 'tomorrow' - market leadership

机译:丰田的“明天”-市场领导者

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Following an announcement at the 2005 Melbourne International Motor Show, Toyota Motor Corporation Australia (TMCA) launched the V6 Aurion Large Car in October. Toyota said Aurion is an ancient Greek word meaning "first light" or "tomorrow." Aurion is a bold project for certain challenging markets where it will do business. However, in a global scenario including emerging markets, it is a significant strategic move. Aurion was the first major global new vehicle project that TMCA has participated in from the beginning. Indeed, Australian engineers helped to create the inspiration that made it a reality. Some of the TMCA players in the Aurion story shared their experience with us - and we thank them.
机译:在2005年墨尔本国际汽车展上宣布之后,澳大利亚丰田汽车公司(TMCA)于10月推出了V6 Aurion大型汽车。丰田表示,Aurion是古希腊语,意为“初灯”或“明天”。对于将要开展业务的某些具有挑战性的市场,Aurion是一个大胆的项目。但是,在包括新兴市场在内的全球形势下,这是一项重大的战略举措。 Aurion是TMCA从一开始就参与的第一个大型全球新车项目。确实,澳大利亚工程师帮助创造了使之成为现实的灵感。 Aurion故事中的一些TMCA参与者与我们分享了他们的经验-我们感谢他们。

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