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BABY GROWS UP - LEXUS FILLS ITS ES WITH HORE LUXURY

机译:宝宝长大了-雷克萨斯(LEXUS)充满豪华气息

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WHEN TOYOTA launched its Lexus luxury-car lineup in 1989, it did so with two vehicles, the flagship LS 400 followed closely by the smaller ES 250. At the time Lexus officials thought the smaller ES wouldn't be as popular as the more luxurious sedan. But sales of the ES soared, creating what has become the near-luxury segment now populated by cars from several makers. Last year Lexus sold 67,577 ES models vs. just 26,043 LS models, So much for the marketing experts. Nearly 20 years later the Lexus lineup has eight different models - including a full slate of sport/utility vehicles - but the ES remains a stalwart, Like many of us as we move up in age, the ES has grown, too. The fifth-generation ES carries the 350 moniker, reflecting the 3,5-liter V6 now providing the power.
机译:丰田在1989年推出雷克萨斯(Lexus)豪华车系列时,首先推出了两款车型,旗舰LS 400和紧随其后的是较小的ES250。当时,雷克萨斯(Lexus)官员认为,较小的ES不会像更豪华的ES那样受欢迎。轿车。但是ES的销量猛增,创造了如今已成为几家制造商的汽车所占据的近乎豪华的细分市场。去年,雷克萨斯售出了67,577辆ES车型,而销量仅为260,043 LS车型,这对市场营销专家来说可谓是无足轻重。大约20年后,雷克萨斯(Lexus)阵容有了八种不同的车型-包括各种运动/多功能车-但ES仍然是坚定的,就像我们许多人一样,随着年龄的增长,ES也已经成长。第五代ES搭载350个名字,反映了现在提供动力的3,5升V6。

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