The effects of technology, organisation and environmental factors on small firm entry to electronic marketplace: a developing country perspective

摘要

This study attempts to construct a theoretical framework and finally examines the magnitude of the effects of various internal and external factors on Bangladesh's small firm entry to e-marketplace. To attain the research objectives, technology, organisation and environment framework (Tornatzky and Fleischer, 1990) was employed to construct an initial research model which was further fine-tuned through field study. A mixed method research approach (i.e., qualitative field study followed by a quantitative survey) was employed to develop the research model and test hypothesised relationships among the study constructs. A PLS based structural equation modelling was employed with a dataset of 416 SMEs which were collected through a questionnaire survey from different small firms in Bangladesh selected by applying a probability sampling technique. The structural model estimates reveal significant association of perceived compatibility , owner innovativeness , and customer readiness with small firm willingness to participate in electronic marketplace. The study concludes with implications.