MEETING OF YOUNG IDEAS

摘要

The "Yamaha Next Move" project could be summed up as a meeting between driving motivation and fresh, young ideas for the future. The initiative was developed by the Iwata based brand together with the Institute of Applied Art and Design in Turin to produce new concepts for the scooter genre. Both the head of Yamaha product development Marco Riva and IAAD director Laura Milani agree that the project has been a challenge within a challenge. This is the first time that the renowned Yamaha brand has worked in conjunction with a design school. In the light of the philosophy of the company - described by the Japanese term "Kando" - to always exceed the expectations of the customer, the pressure on the students was understandably high.