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2008 MASERATI GRANTURISMO THROWBACK GT HELPS DEFINE FUTURE OF ITALIAN MAKER

机译:2008年玛莎拉蒂GRANTURISMO掀背GT助力意大利制造商定义未来

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摘要

MASERATI HASN'T had it easy lately. After repeatedly failing to hit rather optimistic profit targets, Maserati was wrenched from Ferrari's control in late 2005. It returned to the auspices of parent company Fiat and paired with Alfa Romeo in a bid to improve its bottom line. The past year has been one of the most turbulent since Maserati joined Fiat from De Tomaso ownership in 1993. Though the Alfa Romeo-Maserati teaming makes sense for the future of both brands in the United States-Alfa and Maserati will share showrooms once Alfa returns to the States at the end of this decade - Fiat efforts to push Alfa engineering and hardware into Maserati cars have put the parent company at odds with managers of its high-end brand.
机译:MASERATI最近还没有轻松过。在多次未能达到相当乐观的利润目标之后,玛莎拉蒂在2005年底从法拉利的控制权中受挫。它回到了母公司菲亚特(Fiat)的主持下,并与阿尔法·罗密欧(Alfa Romeo)配对,以提高利润。自从1993年玛莎拉蒂从De Tomaso所有权加入菲亚特以来,过去的一年是最动荡的一年。尽管阿尔法·罗密欧与玛莎拉蒂的合作对两个品牌在美国的未来都有意义-阿尔法,一旦阿尔法回归,玛莎拉蒂将共享陈列室在本世纪末向美国市场出口-菲亚特(Fiat)将阿尔法(Alfa)工程和硬件推向玛莎拉蒂(Maserati)汽车的努力使母公司与其高端品牌的经理产生了分歧。

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