ANATOMY OF A CONCEPT: BUICK'S SHOWSTOPPER SPANS TWO HEMISPHERES

摘要

HOW DOES A CONCEPT CAR GO FROM drawing board to show stand? Most start with a couple-hundred-word design brief, explaining what executives are looking for, how it fits the brand, the size, the concept, the platform ... The brief for the stunning Buick Avenir, Autoweek's Detroit show Best Concept, was considerably briefer, just nine words long: "Find a vision for the ultimate expression of Buick." And with that, two design teams spanning the 10,000 miles between Australia and the U.S. were off.