2013 FORD C-MAX ENERGI: FORD TAKES ON PRIUS

摘要

C-MAX ENERGI ASSERTS PLUG-IN LEADERSHIP. FOR MORE THAN A decade, Toyota's Prius hybrid has dominated the gas/electric vehicle market, nearly becoming the category's generic, alongside brands such as Kleenex and Xerox. Toyota's archrival, Honda, has hardly given Toyota a run for its money despite arriving in the U.S. marketplace earlier with its 53-mpg Insight coupe. Ford has played the hybrid game with its Escape SUV and recently with its Fusion, powered by technology similar to Toyota's. Now the Blue Oval is going head-to-head with market leader Prius, and this time with winning ingredients: fuel economy and price.