Just how important is a car's name? Quite a lot, it appears

摘要

I'D been looking forward to driving the new Atto 3 from Chinese brand BYD ever since John Mcllroy's first drive of a very early car on an airfield in Amsterdam. "It's really rather good," he proclaimed at the time. Now, having driven a right-hand-drive car in the UK, I can confirm that it is really rather good. In fact, I enjoyed it a lot - as you can read on page 26. But could it fit into the Fowler family fleet? I decided to do a quick bit of market research with the four car owners (and buyers) at home: my wife, daughter and two lads. They could sense my excitement about the BYD, they loved the interior with its swivelling screen and thought it looked pretty striking in blue. The thought of owning a BYD Atto 3 was starting to appeal.