A few years ago, veteran product developer Joe Macleod wrote a book called 'Ends', in which he describes how humans are often good at starting the lifecycle of products, services and lifestyle trends, and yet conspicuously terrible at planning in what happens at the end of the lifecycle. In his follow-up - 'Endineering' - Macleod transfers his attention from what these endings look like to what can be done about them. And the key word here is 'offset'. How do we balance our ethical values and personal wishes with the reality of global economics? How do we build in a sense of responsibility for the fate of all these products that we plan, design, manufacture, market, support and create brand loyalty for? In 'Endineering' Macleod takes us through each of these lifecycle stages, along the way highlighting opportunities for developers to rethink their approach to what happens when our gadgets die.
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