According to The Recycling Partnership, there are 9,000-plus separate local recycling systems in the U.S., with each individual program having its own specific parameters as to which materials can be recycled, and each municipality collecting recyclables in different ways. This makes educating consumers on curbside recycling an overwhelming challenge. Now, just imagine the difficulties when it comes to capturing materials for recycling when consumers are away from home. But food and beverage behemoth PepsiCo has found a way to turn this lemon into lemonade. For nearly two decades, the company has worked with out-of-home, closed-loop environments-particularly sports venues-to increase recycling rates and more recently, to pilot reusable packaging systems.
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