The Importance of Strategic Planning

摘要

Agood strategic plan will develop a clear direction for the association with very specific goals and objectives. This is significantly important for an association that changes a number of board members yearly and has a dynamic membership. No organization can ever achieve success if their business plan changes from year to year and new influences cause changes without well understood goals, objectives and accountability. While all strategic business plans should be revised and validated on a regularbasis, success cannot be achieved if boards do not adhere to a plan and allow membership to influence changes in direction that are not fully understood.