Award strengthens relationship along the meat supply chain

摘要

Historically the links between various parts of the lamb supply chain have not been strong. The overall marketing system has always been somewhat antagonistic as the seller of lambs, carcases and ultimately cuts tries to push the price up while the buyer in each part of the chain tries to drive it down. This is human nature, a way of life in a competitive industry, but it is an approach that may change as relationships are formed and quality rather than price drives the negotiations.