STORM IN A B-CUP BUT ORDERS POUR: Bra maker concerned 'non-scratchy' ad offends IWS

摘要

HEDRENA, a fledgling Gee-long, Vic., clothing manufacturer, is worried its promotion of the world's first woollen bra as "non-scratchy" will cause problems with the International Wool Secretariat (IWS). It may be a storm in a B-cup but the company fears such promotion may jeopardise its Woolmark licence. The IWS, which controls the Woolmark, takes a dim view of promotion and marketing that casts doubts on the quality of other woollen goods.